PROFILE

• I thrive on helping people be successful, whether as a member of a project team or as a mentor.

• I motivate teams with the perfect balance of tact and tenacity, which leads to great work.

• I see each problem as an opportunity to bring a team together to creatively collaborate to reach a solution.

• It’s important to me to lead by example: Ask only what you yourself would do.

• I’m approachable, fun, organized and motivated.

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RELEVANT EXPERIENCE

Project and Account Management

• Managed the daily agency workflow and project logistics. 

• Developed appropriate adaptive processes that provided project workflow guidance and promoted team collaboration.

• Acquired understanding of the strategic and creative intent of each project, managed account and creative/interactive teams to negotiate processes and workflow to ensure delivery of strategic and creative expectations.

• Guided the successful execution of each project (traditional and digital), focusing on the best interest of the client while assuring the highest-level creative product possible within time and budget constraints. 

• Managed and coordinated resource planning (onsite as well as virtual) with department heads and functional leads to create cost efficiencies while minimizing need for freelance resources. 

• Provided short and long-term strategy, recommendations and enhancements based on client objectives, team recommendations, analysis of results and evaluation of the programs.

• Managed client’s budget and ensured projects were prioritized accordingly to meet the client’s business needs.

• Managed brand photo shoot logistics, including model and stylist casting, location scouting and craft services.

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Marketing and Brand Management

• Developed and executed long and short-range marketing plans and budgets for global markets.  

• Researched, analyzed/monitored financial and demographic factors to capitalize on marketing opportunities.  

• Created public relations strategy including implementation.  

• Created marketing strategy, including media buys, creation of advertising campaign creative strategy and implementation. Directed and implemented interactive communication, collateral materials, point-of-sale materials, promotional strategies and materials.

• Recruited and managed professional snowboard team, including planning travel, negotiating contracts and coordinating promotions with partner sponsors.  

• Managed media relations, including editorial placements.  

 

Event Management 

• Managed and executed the development of event budgets, brand identity, strategy, marketing communications: including website, email campaign, print collateral, theme-branded video, printed invitations.

• Managed and executed all event logistics for events ranging from 50 to 1,200 participants.

• Managed trade show presence, including booth design and construction, strategy of product placement and sales flow.

• Managed all aspects of vendor relationships including choosing, negotiating and overseeing their work.

• Planned sales rep, dealer, and international distributor sales meetings and events. 

• Managed the pre-planning and onsite registration execution.

• Supported several large corporate events as a Travel Director.

• Performed the role of onsite lead for a VIP group of Analysts.  

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CLIENT LIST

Adobe, All Hands Raised, Amazon Web Services, IHG Group, Workday, Instrument, City of Portland, Cox Communications, Coraggio Group, CVS, Disney, Dreamworks, Grace Hopper, Hewlett-Packard, Intel, Jack in the Box, Kevin Carroll Katalyst, Knowledge Universe, Kodak Health, Microsoft, Millennium Three Snowboards, Morrow Snowboards, Nike SB, Bonfire Snowboarding, Nutanix, NWEA, Oregon Playtime, Portland State University, Providence Health Services, Royal Robbins, Sam’s Club, SPARQ Training, Symantec, Transworld Skateboarding and Snowboarding Magazine, Westbeach Apparel, Will Vinton Studios, Cardiac Science

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TYPES OF PROJECTS AND EVENTS

Brand identity, community engagement, website design and development, CMS development and integration, information design, web and mobile applications, learning management systems, viral marketing campaigns, promotional campaigns, content development, video and audio production, print collateral, POS, email marketing, online banner advertising, global user conferences, International, national and regional tradeshows, sales meetings. community engagement events, workshops, annual fundraisers, team building events, executive leadership training, event strategy and management, event roadshow tours, vision board workshops, online courses

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EMPLOYMENT

Retreat Center Owner
(Peach Cheesecake Ranch – June 2017 to present)

 

Freelance Event and Project Manager
(February 2013 to present)

 

Director of Projects, Senior Producer
52 Limited – (September 2009 to February 2013)

 

Director of Projects, Senior Project Manager
Curiosity Group – Marketing Communications Agency (February 2007 to July 2009)

ID Branding – Branding Agency (October 2005 – February 2007)

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Account and Project Manager 

Curiosity Group – Marketing Communications Agency (March 2004 – October 2005)

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Independent Contractor/Producer 
DeepPlay – Interactive agency (February 2004 – March 2004)
Paris France, Inc. – Interactive agency (May 2002 – March 2003)

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Project Manager-Marketing/Reservations 
SkyTaxi, Inc. – Small commercial airline serving the business community (May 2002 – November 2003)

 

Brand Manager 
Millennium Three Snowboards (May 1999-April 2002)

 

Marketing Communications & Promotions Manager 
Morrow Snowboards, Inc. (January 1997-May 1999) 

 

International Manager
Morrow Snowboards, Inc (February 1993-December 1996) 

 

Advertising Coordinator & Special Events Manager
Transworld Media – Transworld Skateboarding and Snowboarding Magazines (March 1989-February 1993)

 

EDUCATION

California State University, Fresno (CSUF) – Bachelor of Arts Degree – Major Journalism/Advertising